Cinema design and setup in Nigeria typically boast of relatively simple rear-projection designs using anamorphic lenses, often with a single screen. This simplicity is due to the generally limited resources available in most Nigerian cinemas, which tend to be used primarily for screening local films or religious ceremonies. Cinemas have been changing rapidly in the past few years, with new designs and setups being introduced into the market on a regular basis. Cinema designs and setups in Nigeria offer a unique experience for moviegoers. The cinemas in Nigeria are usually arranged in the following ways: multiplexes, isolated theaters, and open-air theaters. The multiplexes are the most common type of cinema, accounting for over 90% of the total cinema seats in the country. They are typically located in large urban areas and cater to a wide variety of moviegoers, including general audiences, families, and children. In contrast, the isolated theaters are typically smaller in size and are dedicated to showcasing only a selected number of films. They are popular among film buffs and are often located in rural areas. The open-air theaters are the rarest type of cinema and are only found in a few locations in the country. These theaters operate without screens and instead rely on ambient light and sound to project the image onto the audience. They are usually used for experimental films and are not well received by the public. "Our mission is to establish the best movie-going experience in Nigeria. IMAX will help us realize this goal by delivering an immersive and differentiated experience previously unavailable to Nigerian moviegoers," said Kene Mkparu, CEO, of Filmhouse Cinemas. "As we continue our aggressive expansion plans, IMAX will serve as an anchor attraction in our multiplex in Lagos, redefining the premium cinema experience in Nigeria. We are proud to be the first to introduce IMAX in the country and look forward to broadening its reach." The IMAX Film theatre is the perfect location for movie lovers in Lagos, looking to go out, get a distraction from the everyday Lagos life, brag about being the first to see a movie, and enjoy screen time in a luxurious atmosphere. "We are delighted to join forces with Filmhouse Cinemas and enter Nigeria, which represents a key strategic move for our expansion in Africa. Recent reports project that Nigeria's entertainment and media revenues will reach an estimated $8.5 billion by 2018 - more than doubling from 2013," said Andrew Cripps, President, IMAX EMEA. "As the biggest economy on the continent and a market that is extremely under-screened, we believe that together with Filmhouse we can seize the mutual growth opportunities that exist in Nigeria and bring the world's most immersive cinematic experience to more audiences across the country." This goal stemmed from the company’s desire to be the number 1 cinema brand in Nigeria as the cinemas have over 10 cinemas in different locations in the country. Filmhouse Cinemas is one of the best cinemas in Nigeria. Filmhouse Limited in partnership with IMAX Corporation — a Canadian theatre company in over 69 countries and over 100 years of combined cinemas experience, officially opened Filmhouse IMAX Cinemas at Lekki Phase 1 on the 9th of September, 2016. Cinema design and setup in Nigeria can be complicated, but it is worth it for the amazing visuals that cinema provides. However, these films were still mostly shot on location and without scripts; actors just responded to the situations presented before them. The history of Nigerian cinema is a complex one, with an abundance of audio-visual productions created and/or produced in the country over the years. It was a period when Nigerian filmmakers were drawn to more sophisticated film aesthetics and storytelling techniques. So whilst humans talk about New Nigerian cinema, they’re especially speaking about a development withinside the manufacturing and storytelling inside Nigerian cinemas. However, the New Nigerian cinema motion isn’t simply restricted to Nigeria. It’s additionally becoming famous in different international locations throughout Africa, consisting of Ghana and Kenya, wherein many neighborhood administrators are the usage of this more recent fashion of filmmaking to inform memories that spotlight their unique cultures and histories. The New Nigerian Cinema has triggered quite a few pleasures withinside the movie enterprise and among moviegoers in Nigeria and beyond. This new wave of filmmaking has delivered approximately a brand new shape of storytelling, a greater dramatic approach, and greater world-magnificence manufacturing values. New Nigerian Cinema idea additionally attempts to give an explanation for the characteristic of the movie in society. It argues that the movies produced and shown to audiences in Nigeria are meant to do greater things than simply entertain.